Affiliate marketing may seem like an easy way to earn money and have a stable income. However, it’s as challenging and demanding as any other job. You have so many things to worry about, including building an audience and finding the right affiliate products. Plus, to keep steady communication with your target audience, you’ll need to build an email list for affiliate marketing and launch different email marketing campaigns.

But, what’s the best way to build an email list filled with interested and valuable contacts? You’ll find the answers below. Here are our 6 best writing tips to help you build a strong and stable email list for affiliate marketing.

1. Write Content that Matters

To have people even hear about you and potentially about your affiliate products, you need to get them to your website or your blog. The best way to do this is by writing content that matters to them.

– Writing valuable content means writing blog posts and stories about:
– latest trends and news from the industry
– questions your audience wants answers to
– fresh information, findings, and opinions from experts
– entertaining topics packed with information

You need to write content that will get people to read your blog and visit your website. If you need help at first, there are copywriting services that can help you optimize your content.

Without a solid content base, you won’t be able to attract them to your website and show them everything you’ve got lined up for them, including affiliate marketing.

2. Create Optimized Opt-In Forms

Once you get people to visit your website, using valuable content and great blogging skills, you’ll need to create optimized opt-in forms to invite them to subscribe to your email list.

What makes an opt-in form optimized? Here’s what we have in mind:

– ask for the basic information which is just their email
– allow them to subscribe using Gmail or Facebook
– clearly state they can opt-out at any moment
– let them choose what they want to subscribe to and what not
– make them inviting using a CTA
– use a friendly tone

Here’s what we have in mind:

“Love what you see? Sign in for regular content updates!”

Asking for more information than you need will make your opt-in forms less effective and people will be reluctant to subscribe. Keep them simple and make sure they can be filled within seconds.

3. Place Opt-In Forms Everywhere

Now that you’ve got your opt-in forms ready, it’s time to choose where to place them. The best place for an optimized opt-in form is- everywhere on your website.

You can use different strategies:

– pop-up opt-in forms
– banner opt-in forms
– sidebar opt-in forms
– etc.

Find the best places for your opt-in forms and make sure your website visitors see them.

4. Nurture Your List

Remember, it’s not enough for a person to subscribe to your email list. It’s not like they’ll stay there forever. You need to make sure they don’t unsubscribe, which they’ll do the second they receive an email they don’t care about.

This is why you have to write emails that truly matter to your subscribers. The best way to do it is to divide your email list into groups and create specific emails for each group. For example, you could have:

– the newly subscribed
– the ones enjoying your blog content
– the ones already interested in your affiliate products
– the ones who click links in the emails you send

You could also divide them by demographics and try that approach. The important thing is you need to write your emails based on the interests and needs of specific segmented groups on your email list.

5. Subtly Include Affiliate Links

People don’t like it when you’re trying to sell something to them. They’re already sick of all the sponsored ads and video commercials they don’t want to see.

This is why your emails need to:

– provide value first
– mention the affiliate product second

So, let’s say you’re in the healthcare industry. You want to promote an affiliate product that is a supplement for boosting immunity. You’ve tried it, and you believe it’s a great thing.

Here’s how to make it work:

– write a blog post about something like “7 Breakfast Ideas for Boosting Your Immunity”
– send an email inviting people to read the post
– mention that you’ve recently discovered a supplement that can further boost their immunity and add the affiliate link
– openly state that you get a small provision for each of their purchases via your link

So, first, you’ve provided some value and truly useful information. Then, you went ahead and gave your honest opinion about a product, without hiding its part of your affiliate program.

6. Know the Products You’re Recommending

The most important thing when mentioning an affiliate product is that you’ve tried it and you know it. You want to present it as friendly advice and not an invitation to buy.

When you’re mentioning the product, make sure to:

– explain the benefits
– share your personal experience
– share valuable product information

People will want to see that you’re not just trying to earn money, but you’re trying to help them out.

Final Thoughts

Building an email list for affiliate marketing is an ongoing process. You constantly need to work on staying relevant, providing useful information, and staying in touch with your subscribers.

The 6 writing tips we’ve shared above will help you build a strong email list and nurture it for the long run.

This guest post was written by Jessica Fender, a copywriter and blogger with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.

The pandemic and its resulting lockdown over the past 12+ months have presented unique challenges for businesses around the world, with some industries being massively affected and others having to adapt and change in order to continue to prove profitable. Using the right online tools and strategies across different digital platforms, some smart entrepreneurs and business owners have made the most of remote working and digital trends, leveraging different platforms and technologies in order to prevent current conditions from affecting their success in the long-term.

Want to make some changes to your company’s online strategy? Feel like you could be doing more with technology, or across social media platforms? To help get you inspired, here are a few different examples of tools and strategies that have been used by remote businesses across the globe in order to maintain relevancy and succeed in spite of the pandemic.

Leveraging Social Media

Social media has proven an invaluable tool for people wanting to stay in touch with friends and family throughout the pandemic. The most successful online businesses in the past twelve months have been the ones that have leveraged this increasingly active userbase, keeping in contact with potential clients/customers on different social media platforms and offering varied posts across different platforms like Facebook, Instagram and Twitter.

It can often feel like you’re screaming into the void when starting out a business and trying to reach the desired demographic, and so using social media platforms to interact and connect with like-minded individuals is always a good place to start. From there, you can see the sorts of posts and content that the community you’re trying to attract tends to gravitate towards, and get an inclination as to what you should be doing.

Tip – If you don’t have a dedicated designer working on visuals for your company, try using an online toolset such as Canva in order to get the job done more efficiently. With built-in templates for things like Instagram Stories, YouTube banners and more, it makes the process of tailoring posts to different social media platforms that bit easier.

Ease of Communication

As well as social media being crucial for people wanting to stay in touch with one another during the pandemic, video conferencing software such as Zoom, Microsoft Teams and Skype has proven extremely important for colleagues needing to stay in contact with one another and work as efficiently as possible when remote.

As well as making sure that you and all your colleagues are connected on the right platforms, you might also want to take a closer look at how you could use remote software to connect with clients and customers, in lieu of being able to meet up in person. There are numerous businesses that have innovated recently by allowing customers to schedule meetings over Zoom or through a bespoke video platform, getting the next-best-thing when they can’t leave their own homes.

Forward-thinking Tech Solutions

As well as leveraging social media platforms and making sure that the optics of your business are well optimised for the online space, you should also think about how you can innovate with the content/service that you offer, using modern technology in order to provide your audience with unique experiences that they are unable to get anywhere else, and won’t soon forget.

Stepping in as a replacement for real spaces, for instance, virtual reality is being used in a variation of different interesting ways. For example, property investment company RWinvest have used VR technology in conjunction with screenshares and virtual meetings in order to show their clients and potential investors what properties will look like from afar. Using their own headset (or smartphone display as an alternative), they can get a fully 3D, immersive view on their prospective investment without needing to leave the home.