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Wow. I just wrote about an idiotic bank ad which made light of environmental issues and now we have a Bloomingdales’ ad which many say makes light of date rape.
A Christmas print ad for the retailer shows an image of a woman and a man with a very questionable headline between them. The headline reads, “Spike your best friend’s eggnog when they’re not looking.”
Like every brand which finds itself in this situation, an apology has been issued on a Facebook post which reads, “In reflection of your feedback, the copy we used in our recent catalog was inappropriate and in poor taste. Bloomingdale’s sincerely apologizes for this error in judgement.”
In reflection of your feedback, the copy we used in our recent catalog was inappropriate and in poor taste. Bloomingdale's sincerely apologizes for this error in judgement.
Posted by Bloomingdale's on Tuesday, November 10, 2015
In reflection of your feedback?
How about upon reflection of our brand’s incredible idiocy and insensitivity and common sense and, well, everything?
Here’s the full ad:
And here’s the outrage:
And an even bigger fail. "Spike your female friend's eggnog"ok @Bloomingdales do you not see the date rape msg here? https://t.co/APvKORGgJ1
— Julie Couret (@JCWilloz) November 10, 2015
wtffff @Bloomingdales. "Yes, let's promote date rape in our catalog! Great idea!" https://t.co/7WxZxJHIVO
— Robyn Swirling (@RSwirling) November 10, 2015
“t’s 2015 and we think you should spike a woman’s drink” – @Bloomingdales https://t.co/3b2vHxn9DT
— Illy Bocean (@w2crystallake) November 10, 2015
And the brand’s apology on Twitter:
We heard your feedback about our catalog copy, which was inappropriate and in poor taste. Bloomingdale's sincerely apologizes.
— Bloomingdale's (@Bloomingdales) November 10, 2015
Who’s running things at these big brands?